TechCrunch hardware editor and official pride angel Brian Heater sent me one and either my cute new haircut or the rainbow watch band has been turning heads all pride month, but i’m pretty sure it’s the band. While there’s still plenty of work to be done, we’re happy to celebrate some of the fun ways that companies are showing their solidarity with the queer community while also holding them to task on the stuff that really matters.Īpple may often lead the charge in Silicon Valley’s LGBTQ advocacy efforts, but its Pride Edition Apple Watch ($49) band proves it can make superficial yet delightful shows of queer solidarity too. With San Francisco and New York’s annual Pride event hitting this weekend, it’s a good time to reflect on just how far LGBTQ visibility in the tech community has come in a few short years. In the month of June, tech companies celebrated Pride in the best way they know how: small, quirky product updates.
